Media Training

Alone or in tandem with Jeff Jackson, Barbara provides individually customized media training seminars. Their significant background in the news media, media relations and media training uniquely qualifies them to provide effective media training services for dozens of businesses and organizations. They cover

• Why the media do what they do – and how to use that knowledge
• Effective interview preparation – how to your get messages into a story
• Conducting an effective interview – taking more control in an interview
• Mock on-camera interviews with participants – applying what they’ve learned

Barb and Jeff have more than 30 years combined experienced working in newsrooms, and have both worked extensively in public relations, media relations and business communications. Their experience includes television and radio stations in Wisconsin and elsewhere.

Since 1994, Haig / Jackson Communications has provided effective media training to organizations such as Kohler Co., Johnson Controls, Midwest Airlines, Wisconsin Focus on Energy, political figures and many others.

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